Service Advertisement Consent application
You may need to apply for advertisement consent to display an advertisement bigger than 0.3 square metres (or any size if illuminated) on the front of, or outside, your property (be it a house or business premises).
This guide aims to explain to those wanting to display an outdoor advertisement how the system of advertisement control works in England.
The booklet is arranged in separate sections and there are numerous illustrations which may show you how the system affects the type of advertisement you want to display.
Before you apply, have you:
- checked if you need planning permission for the work you want to do?
- found out what you need to supply with an application form?
- understood how much it will cost?
- Read the guidance notes for the completion of your application?
- You can download and complete the paper form by going to: Paper forms
Start the journey
More info about the journey
Validation Checklist
These documents and plans are required to submit an advertisement consent application.
National requirements
- Completed form (2 in total to be supplied unless the application is submitted electronically)
- A plan which identifies the land to which the application relates drawn to an identified scale, identifies the location of the site by reference to at least two named roads, identifies the proposed position of the advertisement and shows the direction of North (2 in total to be supplied unless the application is submitted electronically)
- A copy of other plans and drawings or information necessary to describe the subject of the application (2 in total to be supplied unless the application is submitted electronically) including:
- Existing and proposed elevations (e.g. at a scale of 1:50 or 1:100)
- Advertisement drawing(s) (e.g. at a scale of 1:50 or 1:100) (showing advertisement size, siting, materials and colours to be used, height above ground, extent of projection and details of the method and colour(s) of illumination [if applicable])
- The appropriate fee
Local requirements - may include some or all of the following:
- Lighting assessment (where illuminated advertisements are proposed)
- Photographs and Photomontages
- Planning Statement
Your application comes back to us to decide if you can go ahead. We'll look at how it affects the local area, the environment and other people. We will usually tell you our decision within six to eight weeks.