East Devon District Council

Cookies information

eastdevon.gov.uk uses cookies to make the site simpler. Find out more about the cookies we use.

Guide Exmouth regeneration frequently asked questions and answers - February 2016

Show all parts of this guide

3. How is Exmouth’s economy performing?

Retail under-performance

In November 2014 Property Week magazine identified Exmouth as No 2 out of 100 locations in the UK for retail development potential. The analysis reflected the gap between the reality and unmet potential for new retail as well as how the population is likely to grow and the quality of the town’s leisure offer.

Chamber of Commerce

Exmouth’s own Chamber has identified a need for improved leisure and shopping and for the town to make the most of its natural environment and attractiveness as a holiday resort. In particular, the Chamber wants to see promotion of water sports.

Rolle Enterprise Ltd

In making its case for the revival of part of the Rolle College site, Rolle Enterprise Ltd has previously highlighted that Exmouth has suffered over the years from the decline in the number of holidaymakers staying in the town and increasing dependence on Exeter for employment and retail provision.


The number of overnight stays along with visitor spend across East Devon has been in decline for 10 years. Spend has fallen from over £150m to less than £100m. Overnight visitor stays fell from 800,000 to 475,000 (Great Britain Tourism Survey, 2014).