The 2011 Census showed that Exmouth had a population of 34,400, representing just over a quarter of the total population within East Devon (132,500) and making it the largest town in the East Devon district.

Exmouth’s economic structure is comparable to coastal towns found elsewhere in the South West, having a greater concentration of jobs in the retail, hospitality (accommodation and food) and in health & social care.

In 2016 a Visitor Survey was commissioned for the town.