What is an ASCA

An Area of Special Control of Advertisements (ASCA) places additional controls on what types of advertisement can be displayed and on when it its necessary to apply for consent to display an advertisement. An ASCA may be designated where the scenic, historical, architectural or cultural features are so significant that additional restrictions on advertisements are justified to conserve the visual amenities of that area. The regulations that govern what types of permission are needed to display various types of advertisement are extremely complex and there are many factors to be considered when determining which types of consent may be required. It is not the case that within an ASCA there is control over most advertisements but outside of the ASCA there is little control. The main differences relate to the scale of the sign and the letters/characters on it.

Review of East Devon Area of Special Control of Advertisements

The East Devon Area of Special Control of Advertisements (ASCA) covers most of East Devon and places restrictions on the type of advertisements that can be displayed.  We have reviewed whether changes should be made to the area covered and have concluded that the Enterprise Zone, the new town of Cranbrook and wider parts of Axminster, Beer, Budleigh Salterton, Exmouth, Honiton, Ottery St Mary, Seaton and Sidmouth should be excluded from the Area of Special Control of Advertisements.

Before the changes we want to make can come into force a set of legal steps must be followed.  On 20 November 2019 we submitted to the Secretary of State for Housing, Communities and Local Government the following documents:

The formal notice states that: “Any objection to the order must be made in writing, stating the grounds for objection, and sent to: 

National Planning Casework Unit,
5 St Philips Place,
Colmore Row,
Birmingham B3 2PW,

or emailed to quoting the reference PCU/ADV/U1105/3232397 before 14 January 2020”.

If you wish to make an objection to the changes we are proposing you must do so in writing in accordance with these instructions.

If any objections are duly made there may be an opportunity to make further comments or for a local inquiry or hearing to be held. The Secretary of State may then approve the Order with or without modification, but if a modification is made there will be further opportunities to make representations. Once an Order is approved (with or without modifications) a further notice must be published in the London Gazette and a local newspaper before the Order can come into force.

Maps of the areas affected by the proposed changes to the ASCA boundaries are included in the Order, but due to the large areas covered by the proposed changes we have produced additional, more detailed plans.

Land to be excluded - Site AXd
Land to be included - Sites AXa, AXb and AXc

Land to be excluded - Sites BEa, BEb, BEc, BEd and BEe
Land to be included - Sites BEf, BEg, BEh and BEi

Budleigh Salterton
Land to be excluded - Sites BSa and BSe
Land to be included - Sites BSb, BSc and BSd

Land to be excluded - Site CRa

Enterprise Zones - to be excluded
Airport Business Zone
Cranbrook Town Centre
Science Park

Land to be excluded - Sites EXa, EXb, EXc and EXe
Land to be included - Sites EXf, EXg and EXk

Land to be excluded - Site HOe

Ottery St Mary
Land to be excluded - Site OSMa

Land to be excluded - Sites SEa, SEb and SEc
Land to be included - Site SEd

Land to be excluded - Sites SIa, SIb, SIc and SId

How we conducted the review

From 5 February 2019 until 19 March 2019 we consulted on proposals to remove large areas from the ASCA (and also to include some smaller areas).   Further information, including detailed maps, the reasons for proposing changes and data protection information is available in the Consultation Document.  The consultation is now closed and the comments received were taken into account when drafting the ASCA boundaries now proposed.

Comments on February 2019 consultation

Budleigh Salterton Town Council
Colyton Parish Council
Cranbrook Town Council
Exmouth Planning Committee

The February/March consultation was the latest stage in the process which started with the publication of a briefing paper which was considered by the Strategic Planning Committee in July 2018 (agenda and minutes).

A Guide to Review of ASCA September 2018 was sent to Ward Members and Town/Parish Councils for the areas likely to be affected and feedback received used to prepare the consultation document, which was considered by the Strategic Planning Committee on 29 January 2019 (Agenda).

The proposed changes to the area covered by the ASCA and responses to the February/March consultation were considered by the Strategic Planning Committee on 10 June 2019.  It was resolved to recommend that Full Council amend the area covered by the ASCA and this was endorsed at the Council meeting on 24 July 2019.

Background to the ASCA

The ASCA was originally designated by Devon County Council in 1964 and is formally known as the 'County of Devon (North and East Devon Area of Special Control of Advertisements) Order'.  The original designation documents comprise:

1964 Documents
Axminster 1964 map
Beer 1964 map
Budleigh Salterton 1964 map
Exmouth 1964 map
Honiton 1964 map
Seaton 1964 map
Sidmouth 1964 map
Schedule 1964

The Order was modified in 1986 when additional land in Exmouth was removed from the ASCA.

1986 Documents
Exmouth amendment plan 1986
Exmouth amendment schedule 1986

The Order was modified again in 2002 when land in the town centre of Ottery St Mary was removed from the ASCA.

2002 Document
Ottery St Mary schedule and map 2002

Data Protection

Any personal information which you provide will be held and used by East Devon District Council for the purpose of the review of the Area of Special Control of Advertisements and may inform other planning policy work. Your information may also be shared within East Devon District Council for the purposes of carrying out our lawful functions.  Otherwise your personal information will not be disclosed to anybody outside East Devon District Council without your permission, unless there is a lawful reason to do so, for example disclosure is necessary for crime prevention or detection purposes. Your information will be held securely and will not be retained for any longer than is necessary. There are a number of rights available to you in relation to our use of your personal information, depending on the reason for processing. Further detail about our use of your personal information can be found in the relevant Privacy Notice.