The East Devon Area of Special Control of Advertisements (ASCA) covers most of East Devon and places restrictions on the type of advertisements that can be displayed.  We are reviewing whether changes should be made to the area covered so that the Enterprise Zone, the new town of Cranbrook, a small part of Colyton and wider parts of Axminster, Beer, Budleigh Salterton, Exmouth, Honiton, Ottery St Mary, Seaton and Sidmouth are excluded from the Area of Special Control of Advertisements.

From 5 February 2019 until 19 March 2019 we consulted on proposals to remove large areas from the ASCA (and also to include some smaller areas).   Further information, including detailed maps, the reasons for proposing changes and data protection information is available in the Consultation Document.  The consultation is now closed.  The comments received will be considered before any changes are made to the area covered by the ASCA.


Budleigh Salterton Town Council
Colyton Parish Council
Cranbrook Town Council
Exmouth Planning Committee

The February/March consultation was the latest stage in the process which started with the publication of a briefing paper which was considered by the Strategic Planning Committee in July 2018 (agenda and minutes).

A Guide to Review of ASCA September 2018 was sent to Ward Members and Town/Parish Councils for the areas likely to be affected and feedback received used to prepare the consultation document, which was considered by the Strategic Planning Committee on 29 January 2019 (Agenda).

What happens next?

The proposed changes to the area covered by the ASCA and responses to the latest consultation will be considered by Council Members in the summer of 2019.  If it is resolved that changes should be made, the revised Order will be sent to the Secretary of State for Housing Communities and Local Government, together with supporting documents and plans.  Formal notices must then be put into the London Gazette and a local newspaper and there will be an opportunity to make comments on the revised Order.  If objections are made the Secretary of State may require a local inquiry to be held before confirming the Order with or without modification.

Data Protection

Any personal information which you provide will be held and used by East Devon District Council for the purpose of the review of the Area of Special Control of Advertisements and may inform other planning policy work. Your information may also be shared within East Devon District Council for the purposes of carrying out our lawful functions.  Otherwise your personal information will not be disclosed to anybody outside East Devon District Council without your permission, unless there is a lawful reason to do so, for example disclosure is necessary for crime prevention or detection purposes. Your information will be held securely and will not be retained for any longer than is necessary. There are a number of rights available to you in relation to our use of your personal information, depending on the reason for processing. Further detail about our use of your personal information can be found in the relevant Privacy Notice.